Brightening Serum- Vitamin C Amla & Liquorice Root

Amla (Indian gooseberry) is one of the richest sources of Vitamin C and is proven to be 20 times more potent than other Vitamin C sources such as orange, lemon, and guava. This humble champion fruit boosts collagen production, slows ageing, restores vitality, rejuvenates dull skin, and acts as a powerful antioxidant. In Just Herbs' serum, Amla is combined with 3-O-Ethyl Ascorbic Acid (a stable form of Vitamin C) to provide a daily dose of nutrition to your skin. The serum effectively combats dullness, fades dark spots and hyperpigmentation, resulting in naturally nourished skin. Amla's Vitamin C content interacts with copper ions at the tyrosinase active site, inhibiting the enzyme and reducing melanin formation.

This serum targets pigmentation through multiple mechanisms. Vitamin C (3-O-Ethyl Ascorbic Acid) inhibits the action of tyrosinase enzyme, thereby reducing melanin formation responsible for dark spots. Clinical in-vivo data shows that 2% Ethyl Ascorbic Acid can improve skin tone and whiten the skin. Liquorice Root is a therapeutic herb known in Ayurveda as a potent antioxidant with UV blocking properties that protect skin from sun damage, fade dark spots and hyperpigmentation, resulting in a luminous and even-toned complexion. The serum is used in combination similar to professional dermatology treatments that combine Vitamin C with soy and liquorice for depigmentation. The non-comedogenic formula won't clog pores whilst working on pigmentation.

3-O-Ethyl Ascorbic Acid is one of the most stable forms of Vitamin C that absorbs quicker and better into the skin. Unlike regular L-Ascorbic Acid which can be unstable and oxidise quickly (turning orange/brown), Ethyl Ascorbic Acid is both water and oil soluble, making it more versatile and stable in formulations. It has been found to be potent in helping revive skin's natural texture after undergoing skin damage. The strong point of Ethyl Ascorbic Acid is skin brightening, with proven efficacy in improving skin tone. This makes the serum beginner-friendly - even those new to Vitamin C can use it without the irritation sometimes associated with pure L-Ascorbic Acid formulations.

For best results: Step 1 - Thoroughly cleanse your face and neck with the Vitamin C Amla & Liquorice Root Brightening Face Wash and pat dry. Clean skin ensures better absorption. Step 2 - Take a few drops of Vitamin C Serum (about 3-4 drops for face and neck), massage it all over your face and neck, and gently pat until absorbed. The fast-absorbing, hydrating formula sinks in quickly. Step 3 - Follow it up with sun protection gel in the day. This is crucial as Vitamin C can make skin more sensitive to sun, and sun protection prevents new pigmentation whilst the serum works on existing dark spots. Use morning and evening for best results. The 30ml bottle provides approximately 2-3 months of use.

Always perform a patch test before use to check for any allergic reactions or skin sensitivity. For the patch test, apply on the back of your elbow for 15 minutes and wait 24 hours to check for any reaction. Avoid contact with eyes. The serum is suitable for most skin types and is non-comedogenic (won't clog pores), making it appropriate for acne-prone skin. It's free from silicones and parabens, and is vegan. The beginner-friendly formula means even those with sensitive skin can typically use it, though always start with once-daily application (evening) and increase to twice daily once skin adjusts. If you experience excessive tingling or redness, discontinue use and consult a dermatologist. Store away from direct sunlight to maintain Vitamin C stability.